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The Power of "Why" 2024


(Check-In 9:30am CST)

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3.00 Credits

Member Price $129.00

Non-Member Price $169.00


Today’s business leaders need to understand more than simply the financial impact of operations. They need to understand why these outcomes occur. Only by understanding the causes can you develop the appropriate actions for improved results. Learn how to get to the bottom of your financial performance. Discover how to use the “5 Whys Method” of root cause identification. Explore how to use these root causes in creating actionable reports. Successful financial managers know how to “Connect the Dots.” Put the “Power of Why” in your analytical toolbox! Start connecting today!

  • Course Instructor: William F. O’Brien
  • Highlights

    • The importance of "Why"
    • Linking cause and effect
    • Keeping Freddy P. Softy away from your door
    • The 5-15 Report
    • The Doorway to Creativity
    • Why Leadership and Personal Growth
    • Three cases



    Designed For

    CPAs and financial professionals.


    • Recognize the negative impact of the Wall of Blind Acceptance
    • Identify the Causality Connection
    • Recognize the power of the 5-15 Report




    This course is provided by a third-party vendor. Please note that login instructions will not be available in the ‘My Upcoming CPE’ section of the NESCPA website. Instead, the login instructions will be sent directly to you via email by the California Education Foundation (CalCPA). Upon completing the course, your hours will be recorded in the ‘My CPE Tracker’ section of the NESCPA website.

    Non-Member Price $169.00

    Member Price $129.00