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The Top Ten Business Myths 2023


(Check-In 9:30am)

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4.00 Credits

Member Price $159.00

Non-Member Price $209.00


As businesses evolve, ideas about business don’t always follow suit. Examine ten business myths while discovering better practices to align an organization with the realities of operating in a knowledge economy. We’ll cover six transformational questions to enhance your organization’s wealth-creating capacity. Also, could you get answers to the five most important questions organizations should reflect upon to remain relevant?

  • Course Instructor: Ronald Baker, Daniel Morris
  • Highlights

    • Growth for the sake of the growth is the ideology of the cancer cell • Effectiveness trumps efficiency • Ideas have more value than their mere execution • What determines value and how much customers are willing to pay? • Is business a zero-sum game?



    Designed For

    CPAs, executives and financial professionals.


    • Identify why so much of the conventional business wisdom is more conventional than actual wisdom • Determine how to overcome these myths and focus on what truly matters in your organization • Recognize the six transformational questions that will take your organization to the next level • Recall Peter Drucker’s Five Most Critical Questions for any organization




    Entry-level/Individual contributor; Manager/Senior Manager; Director; Executive/VP; C-Suite; Sole Practitioner; Board

    Non-Member Price $209.00

    Member Price $159.00

    Registration for this event is closed.